Raymond Loewy

Loewy Estate Takes First Steps Toward Museum, Library Opening

The Estate of Raymond Loewy is proud to announce plans towards fund raising drive for the new Raymond Loewy Museum of Industrial Design—a 501c3 non-profit—to be located in Southern California.

Loewy’s son-in-law and curator David Hagerman hope to eventually break ground on the new facility.
While showcasing the works of America’s most prominent industrial designer, the museum will feature ongoing exhibitions of established artists and today’s avant-garde.

“The Loewy,” as originally envisioned by Raymond Loewy’s late daughter Laurence Loewy, will be dedicated to education. The museum will invite noted designers and artists of all fields to share their wisdom/experiences and insights with secondary level students seeking a career in design or the arts.

A state of the art, interactive media experience will warmly welcome young students to the world of art appreciation and help explain how good design improves the quality of our daily lives.

Loewy design icons include the blue and gold color scheme for Air Force One, NASA interiors for Skylab and Apollo, streamlined locomotives for the Pennsylvania Railroad, Greyhound’s Scenicruiser bus, the 1953 Studabaker Starliner and 1963 Avanti, the Sears Coldspot refrigerator and Lucky Strike pack. Famous Loewy logos include Exxon, Shell, BP, COKE, US Postal Service, Nabisco, Quaker, TWA, United, Canada Dry, Corona and European favorites New Man, LU and Spar.

The mission of the Raymond Loewy Museum of Industrial Design is to promote and enhance the understanding of industrial design as a creative process, profession, marketing force and positive cultural dynamic founded upon the legacy of Raymond Loewy. Raymond Loewy, the most influential industrial designer of the 20th century, designed everything from lipsticks to locomotives. Cosmopolitan magazine said, “Loewy has probably affected the daily life of more Americans than any other man of his time.”

Raymond Loewy was the first celebrity designer to grace the cover of Time magazine.

The genius of Raymond Loewy revolved around his ability to understand and anticipate the needs of the modern consumer better than anyone else, giving them style and peace of mind.

Raymond Loewy was the first celebrity designer to grace the cover of Time magazine.

Seventy years ago Raymond Loewy launched the industrial design movement that changed the look of American life.

Loewy rode a Harley-Davidson before Billy Idol was even born, hung out with the Kennedys and had a slate grey post-modern house before they were invented.

Loewy was the ultimate style guru. If he fancied a new car, he’d buy one and totally redesign the body in his own style. His houses in New York, Paris, St. Tropez and Palm Springs were odes to simplicity and beauty.

Enduring Loewy designs include Air Force One, Lucky Strike and variations of the modern Coca-Cola bottle with white lettering. Enduring logos include Shell, Exxon, Quaker, Canada Dry, Spar and New Man.

Life selected Loewy as one of the 100 most important Americans of the 20th Century.